Branding helps people identify your organization

A brand is more than just a name, a logo design or a snazzy strapline – it is everything that encompasses your organisation and helps to set you apart from others. For example, branding can be achieved through:
* the visual identity of the brand (logo, website and colors, are just some examples).
* advertising and communications
* product and packaging design

Think of a brand like a person, each individual has their own personality, way of dressing, communicating, their own values, friends, characteristics and story to tell. The best way to tell this story is via your website.
[credit: www.thebrandingjournal.com/…/why-is-branding-important-busi…]

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